Look, if homeopathic remedies make you feel better, take them. If the Paleo diet helps you eat fewer TV dinners, that’s great—even if the Paleo diet is probably premised more on The Flintstones than it is on any actual evidence about human evolutionary history. If non-organic crumbs bother you, avoid them. And there’s much to praise in Whole Foods’ commitment to sustainability and healthful foods.
Still: a significant portion of what Whole Foods sells is based on simple pseudoscience. And sometimes that can spill over into outright anti-science (think What Doctors Don’t Tell You, or Whole Foods’ overblown GMO campaign, which could merit its own article). If scientific accuracy in the public sphere is your jam, is there really that much of a difference between Creation Museum founder Ken Ham, who seems to have made a career marketing pseudoscience about the origins of the world, and John Mackey, a founder and CEO of Whole Foods Market, who seems to have made a career, in part, out of marketing pseudoscience about health?
The myth of the eight-hour sleep revelas some of the mounting evidence that humans used to sleep in two 4-hour chunks.
Wrap your brain around this: in 1822, we ate the amount of added sugar in one 12 ounce can of soda every five days, while today we eat that much sugar every seven hours.
Whether it is a victory for crowd-sourcing, citizen scientists or gamers, it is a remarkable achievement.
Using a game called “Foldit,” which was released by the University of Washington, players have deciphered the crystal structure of a protein that causes Aids in rhesus monkeys. It had baffled scientists for 15 years, but took gamers 10 days to solve.